Connect Your Artists with UK’s Gen Z

Exclusive Reach of 18-24s

“Music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan”

- Charlie Hellman, VP & Head of
Music Product at Spotify. -
Work with us!

our projects

Bring your artists closer to their fans by joining one of our campaigns. Whether thats on screen or in person.
NXT GEN is SUBTV’s platform for championing emerging talent. We collaborate with rising artists to create original video content, seamlessly woven into our music schedule to drive discovery and fan connection.
SUBTV Spotted brings intimate pop-up gigs to student venues, giving fans a chance to catch standout artists up close in their university venues. We film the performance and broadcast one track across our channel — reaching over 1.2 million students nationwide.
Artist in Focus is advertising space that guarantees playout to 1.2m UK students across 68 student union venues to promote a new single, album, or upcoming tour.
Join in and Jam is SUBTV’s student-facing campaign that gives UK artists a fully produced promo video in our app and on the SUBTV channel — connecting their latest single or release directly with student fans who can request it instantly.
The SUBTV Awards spotlight the best music videos of the past year — as voted by our student audience. Winning artists are featured across our channel and celebrated with bespoke video content that connects them directly to their fanbase.
Work together

INTERACTIVE 

ENGAGEMENT

We connect record labels with young music fans through TV takeovers, branded promotions, and interactive campaigns. Artists can showcase new releases and exclusive content on our 24/7 student-facing TV network, driving discovery and engagement.
We connect record labels with young music fans through TV takeovers, branded promotions, and interactive campaigns. Artists can showcase new releases and exclusive content on our 24/7 student-facing TV network, driving discovery and engagement.
Labels can also use push notifications, in-app messaging and fan contests mechanisms to strengthen artist-fan connections, boost streams, ticket sales, and D2C merchandise sales.

Labels in Our Repertoire

Trusted by the best & biggest in the industry.

LATEST BLOG POSTS

Read the latest articles and updates
Marketing
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March 17, 2025
SUBTV at Freshers!
We had the pleasure of attending Middlesex University London and University of Central Lancashire (UCLan) at this year’s Freshers’ 2024 – to introduce our music channel and interactive app. Both were packed with hundreds of new (and current) students, excited to discover new things that enhance their university experience. We love this time of year; it’s the perfect way to connect in a fun, social setting.
Marketing
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March 17, 2025
THE ART OF THE IDENT – PARTNERSHIP WITH UAL
We’re excited to announce our new creative project collaboration with University of Arts London (UAL) as part of the curriculum with credits to work with SUBTV. Ready to get involved? This is your chance to be part of the next wave of student-made media, blending art, music, and motion to create something truly unforgettable.
Marketing
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March 17, 2025
SUBTV Awards
SUBTV is excited to introduce the inaugural SUBTV Awards! With rising stars, iconic moments and timeless projects, the music industry has had a year worth remembering.
Want your music videos on our channel?
Contact us today!
Work together
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