Good news. We are now expecting a significant proportion of our venues to open from September, following the updated Government guidelines on the 1m+ social distancing rule, and the subsequent re-opening of hospitality venues from 4 July.
Below will paint you a better picture of what's to come this Freshers, from both University and student perspective, it looks like Freshers 2020 is not going to disappoint!
With new Government guidelines of 1m+ rule and opening of all hospitality areas, we are now expecting nearly all our venues to open from September.
As we've seen from the 'Super Saturday' scenes in London, and the beaches this summer, the younger demographic are not shy in going out and about. So we've got a pretty good idea how big Freshers 2020 will be for students across the UK.
We are in continual dialogue with our Uni's though, and there may still be a few that want to still open up later in the Autumn, which we'd know nearer the time. If this is the case, we would of course pro-rata your budget or delivery numbers accordingly.
That being said, we are expecting the majority to be open with social distancing and other table order/crowd measures in place.
As of June, numbers are up on University applications from last year by 1%, suggesting that 18/19 year olds are not willing to miss out on getting their degree and the overall Uni experience due to COVID.
There's even a 10% increase on students joining UK Uni's from outside the EU.
It seems University still holds to be a promising choice for many students, as alternative options - such as gap year or job hunting - aren't as secure in the current climate.
From Sept, we are looking at the start of a very inflated market. Particularly vs the key youth demographic. 1624's and 1634's looking to be inflated by around 15% and 30% respectively.
Then going into Q1 2021, current projections are massive. So with SUBTV freezing our spot rate into H2, we are continually offering you and your clients unrivalled value in reaching these key demographics.
Current projections look like SUBTV being -96 off ITV 1624 ADS and -80 off ITV 1634 ADS for Sept/Oct.
Not much out there that can beat that pricing at the moment! Particularly when you throw live sport back in the mix.
In these uncertain and troubling times, we also appreciate how nervy a time it is for clients to lay down commitments to spend early on; and the possibility of further spikes in the future.
We're all in this together, and we want to ensure everyone feels comfortable approving money to us without the fear of penalties or further deferments to later months when they may not be on.
If you have a question or would like to enquire about advertising on SUBTV get in touch with our sales team.